My Honest Review After Trying IT Cosmetics‘ Best-Selling Makeup - ExpertBeacon (2025)

As a beauty blogger who‘s tried just about every makeup brand, I often get asked: "Is IT Cosmetics worth the hype?"

Known for their skincare-makeup hybrid formulas, this color cosmetics company has amassed a cult following. Their complexion products supposedly transform lackluster skin. As a fashionista always looking for the next best thing in beauty, I had to see for myself if their products lived up to claims.

Keep reading for my honest review after testing out several IT Cosmetics foundations, concealers, powders and more!

Overview Of IT Cosmetics

Founded in 2008 by beauty entrepreneur Jamie Kern Lima, IT Cosmetics set out to provide "problem-solving makeup." What does that mean exactly?

  • The brand focuses on skin-enhancing ingredients to treat concerns like acne, rosacea, dryness, and anti-aging.
  • Products are developmed with leading plastic surgeons and dermatologists.
  • The formulas offer more skincare benefits than typical cosmetics.
  • Everything is rigorously tested for sensitivity and safety.

Known as "miracle makeup", IT products give you flawless coverage while transforming skin over time.

After early success on QVC, the brand expanded into Sephora, Ulta and beyond. L‘Oreal acquired them in 2016 for $1.2 billion but kept founder Jamie as CEO.

Today IT Cosmetics brings in over $280 million in sales yearly according to reports. And one product sells every minute!

Here‘s a sneak peak at what shoppers are loving from them:

Top-Selling IT Cosmetics Makeup & Skincare

With rave reviews across the board for these hero formulas, I knew I had to try them for myself. Keep reading for my honest thoughts!

Testing Out IT Cosmetics Best Sellers

After asking friends which IT Cosmetics products were absolute game changers for them, I ordered three top rated complexion picks to put to the test:

Bye Bye Foundation Full Coverage Moisturizer – I chose the fairest neutral shade 10N.
Bye Bye Under Eye Anti-Aging Waterproof Concealer – Went with the shade Light because I don‘t have super dark circles.
Bye Bye Pores Airbrush Powder – Opted for Translucent to avoid flashback in photos.

I did my typical skincare routine then applied the products in that order: moisturizing foundation, brightening concealer, and blurring powder.

The texture of each impressed me instantly. The foundation glided over skin without pulling or skipping. I barely needed concealer thanks to the full coverage, but it brightened under eyes smoothly too.

Finally, the powder fused everything in place for a perfected yet natural look. No caking or creasing throughout 10+ hours of wear even after mask wearing and working out!

But best of all, I felt like I wasn‘t wearing makeup. My skin looked healthy and lightly radiant rather than covered up.

Clearly the hydrating, skin-loving ingredients made a big difference. These weren‘t just ordinary cosmetics – my complexion improved over time thanks to the treatments within each formula!

Reviews Of IT Cosmetics Top Sellers

Okay, so my personal experience was extremely positive. But what do actual buyer reviews say about popular IT Cosmetics makeup?

I rounded up ratings across top retailers to see what real shoppers think. Prepare to be wowed:

IT Cosmetics CC+ Cream Reviews

Rating Source# of ReviewsAverage Rating
Sephora7,900+4.4 stars
QVC1,500+4.8 stars
Influenster1,200+4.8 stars

Shoppers rave about the natural coverage, hydration, and skin improving results from continued use. Some reviews from mature complexions notice fine lines and pores appearing diminished thanks to anti-aging ingredients!

Bye Bye Under Eye Concealer Reviews

Rating Source# of ReviewsAverage Rating
IT Cosmetics700+4.7 stars
Influenster500+4.8 stars
Ulta300+4.8 stars

Reviewers are wowed by the industrial strength pigment coverage and hydrating properties. The cone shaped wand makes application easy. And the brightening effects last all day without creasing into fine lines. Shoppers agree it beats out luxury brands costing twice as much!

Bye Bye Foundation Reviews

Rating Source# of ReviewsAverage Rating
Sephora3,100+4.3 stars
Ulta600+4.4 stars
IT Cosmetics300+4.6 stars

While a few reviews complain about thickness and drying too fast, most love this foundation. It covers absolutely everything while feeling weightless on skin. Oily and acne prone types finally get all day matte coverage too. Fans call it the holy grail of full coverage moisturizing foundations.

Clearly IT Cosmetics isn‘t all hype – their products live up to promises for real shoppers with all skin types!

IT Cosmetics Skincare Reviews: Confidence In A Cream

For skincare, IT‘s Confidence in a Cream moisturizer steals the show. This anti-aging formula transforms even the driest, dullest complexions.

Loaded with collagen, peptides, antioxidants, hyaluronic acid, and avocado oil, it hydrates deeply while improving elasticity. Skin appears firmer, smoother and more radiant over time.

See what buyers are saying:

Rating Source# of ReviewsAverage Rating
Ulta5,000+4.8 stars
IT Cosmetics1,500+4.8 stars
Influenster700+4.7 stars

Mature skin types see incredible results with smoother texture and firmer contours. Even young or oily people enjoy it as a luxe night cream. It plays well under makeup without leaving a greasy feel.

Reviewers say the $48 price tag feels fully justified by how well it works. A little goes a long way too making the 2 ounce jar last months.

What Sets IT Cosmetics Apart?

With so many makeup brands to choose from, what makes IT stand out? After analyzing reviews and testing products myself, I pinpointed three factors setting them apart:

1. Clinically Tested, Problem-Solving Formulas

Developed with top derms and surgeons, the products contain active ingredients treating skin issues:

  • Snail mucin extract repairs damage and hydrates
  • Niacinimide fades dark spots
  • Peptides improve elasticity
  • Collagen plumps fine lines
  • Hyaluronic acid locks in moisture

So you enhance skin over time – not just cover imperfections temporarily!

2. Universal Shades + Undertones

From fair to the deepest dark skin, IT offers shades with neutral, cool pink, warm olive and golden undertones.

Their proprietary SkinBalancing Pigment Technology self-adjusts undertones to match you perfectly.

No more grayness, orangeiness or ghost face in photos!

3. Education & Community

IT Empowers you to look and feel your most confident through application tips, ingredient information and customer service.

Founder Jamie Kern Lima still hosts community workshops and masterclasses too. Fans feel personally connected thanks to her warmth and wisdom.

Now let‘s get into my final verdict after evaluating this top brand.

Is IT Cosmetics Worth The Investment?

If you couldn‘t tell yet, my wholehearted opinion is yes – IT Cosmetics delivers 100% on their promises!

Here‘s why I‘ll continue using their products as beauty must-haves:

You See Real Results: my skin looked noticeably smoother, brighter and firmer within weeks

Formulas Feel Like Treatments: hydrating and anti aging ingredients made my complexion healthy day after day

They Solve Skin Problems: issues like redness, sallowness and breakouts diminished

Flawless Application & Wear: brushes and buildable coverage lasted 10+ hours without touchups

Shades Work For All: finally no more orange undertones or oxidization on my fair neutral skin

Of course quality ingredients and technology comes at a cost. Their complexion products range from $28 – $50 each.

But compared to luxury makeup brands charging twice as much, IT feels worthwhile for how well their formulas work.

Even budget buyers get your money‘s worth from how long products last too. A little goes a long way!

So if you‘ve been on the fence about trying IT Cosmetics, I wholeheartedly recommend investing in their best sellers. Check out the top ranking products above to address your personal skin and makeup concerns!

Where To Buy IT Cosmetics: Best Deals

As a deal hunting beauty junkie, I always scope out the best prices before buying. Here are my tips for scoring discounts on top IT Cosmetics makeup:

  • IT Cosmetics Website – Buy directly from them to get free samples and gifts with purchases. Sign up for emails and you‘ll get 15% off too!
  • QVC – Their TV channel constantly offers bonus sized IT sets or free brush duo with purchase.
  • Sephora Beauty Insiders can use discount codes and redeem points for products
  • Ulta – Diamond/Platinum members get coupons for money off plus free shipping
  • Amazon – Prime members occasionally get 25% off or better prices than retail

Pro tip: Wait for seasonal sales around the holidays and change of seasons for the best discounts.

IT Cosmetics also offers AfterPay installments if you spend $35 or more. Break up payments over 6 weeks totally interest free!

For more savings, check out their Limited Edition Kits. These set bundles featuring best selling products ring up cheaper than buying individually.

IT Cosmetics Review: Final Thoughts

That sums up all my thoughts after testing the top rated IT Cosmetics makeup products. As you can see, this brand 100% lives up the hype!

I‘m no longer wasting money trying trendy cosmetics brands making big claims. IT‘s skin loving, problem solving formulas work – no frills about it.

Even my guy friends noticed my skin looking unusually smooth and brightened from continued use. Now I know why their CC Cream, Bye Bye Foundation and Confidence in a Cream earn holy grail statuses.

Hope you enjoyed this insider review! Have you tried IT Cosmetics yet? Which products are your personal favorites? Let me know in the comments your honest thoughts!

XOXO
Lizzy ✨

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My Honest Review After Trying IT Cosmetics‘ Best-Selling Makeup - ExpertBeacon (2025)

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